JM Blay


Total number of hours: 16


375 €

Art direction for Motion Graphics

This course is designed for the advance of art direction in the creation of a motion graphics piece. Following the methodology which is used in large international film and advertising studios when launching a concept.

This course will consist of a theoretical and a practical part.

In the practical part you will learn the working process involved in the presentation of a concept for the creation of a motion graphics piece. You will create a presentation based on Style Frames and you will also learn the different phases in the development of preproduction in the creation of a project. In addition, you will learn the value of the technical and human resources that are needed to turn a concept into a project.

Throughout this course students will develop the preproduction skills to carry out a real project, including all its different phases and steps.

Concluding with handing in and presenting your project by “pitching” your idea.

In the theoretical part we will go over the basis of motion graphics, its history and evolution. We will also learn how the international industry works.  


This course aims to teach the student advanced skills for the presentation of a Motion Graphics project through the creation of Style Frames. 

Throughout the course we will use examples and exercises to achieve that.

Aimed at

This course is aimed at students and professionals in the fields of design, audio-visual and animation who would like to learn the different types of working processes and methodologies which are applied in international agencies and studios.


Having the necessary skills in Photoshop to use the software individually.



JM Blay, creative director, and founder of Blay Studio 

JM Blay is a designer and director with over 20 years of experience in the creative industry. He has worked on films, television and advertising, music videos, digital products and on video games. He started his career in Valencia, his birthplace, where he set up his own studio. In 2011 he moved to London in search of new challenges and after living and working there for 7 years, JM returned to Valencia and founded Blay Studio.

Throughout his career JM has worked on films such as The Hobbit and Guardians of the Galaxy, videogames such as Call of Duty, on music videos for artists like Paul McCartney and Lilly Allen and on broadcasting networks such as the BBC and Spike.

He has worked with studios such as Prologue Films, The Mill, MPC, Nexus, Momoco, Spov and Territory and with agencies such as Red Bee, Huge, Imagination and Critical Mass. He has developed projects for NBC Universal, Paramount Pictures, Warner Bros, Panasonic, Sony, Marvel, Netflix, Metro Goldwyn Mayer, Nikon, Lenovo, Adidas, Reebok, Adobe, Citibank, and Activision, among others.

His work has been showcased in magazines such as 3D Artist and 3D World. He has held conferences in festivals such as the VFX Festival (London, UK), Adobe Summit for Education (London, UK) and Digitall (Valencia, Spain). He is also a regular invited speaker at Adobe Generation Pro.

JM is a Fine Arts graduate; he holds a Master`s in Audio-Visual Communication and a Doctorate in Design in the field of Motion Graphics. He has held conferences in places such as The Ravensbourne College of London (UK), The University of York (UK), The University of Greenwich (UK), Grafisch Lyceum Rotterdam (Netherlands), The Politécnica University of Valencia (Spain) and Escape Studios – Pearson College (UK) where he founded The Department of Motion Graphics and gave lectures on 9 courses, tutoring over 100 students

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LABA Valencia. School of Art, Design & New Media – Calle Quart 21-23 – 46001 Valencia, Spain – CIF B40506768 – VAT ESB40506768
Student service phone: +34 626 68 81 51

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