2nd year students BA Graphic Design & Digital Media
360° Campaign for Lladró
Collaborative Project Module
Teacher Siddharth Gautam
http://www.labavalencia.net

As part of the Collaborative Project – Client Brief, students of the BA Graphic Design & Digital Media at LABA Valencia, worked on the development of an international campaign for Lladró, the renowned Spanish porcelain brand.

The brief offered students to conceptualize and execute a creative campaign aimed at a new generation of Lladró global consumers. Guided by the teacher, each group took full responsibility for the process, from the initial client briefing and market research, to concept development, prototyping, proposal review, and final delivery.

The methodology encouraged strategic thinking, structured planning, and team collaboration, key competencies for any designer looking to thrive in today’s creative industries.

With over 70 years of history, Lladró has established itself as a global reference in porcelain lighting, sculpture, and home décor.

Working groups involved in this project:

Blank – Kira Ferrer, Mar Ortega, Marina Murillo, Patricia Cabrera

Doubt – Adriana Laguna, Candela Mataix, Claudia Roca, Paz Espalter

Giggle Genius – Heide Martens, Maxime Bibard, Mireia Llopis, Vanessa Hernández,  Weronika Pik

Mova – Jovanna Romero, Lucas González, Morella González, Paola Camarillo, Paulina Piersanti

Omnii – Alice Falasco, Charlotte Bellynck, Eva Rodríguez, Irati Jaureguibeitia

Resønance – Aleta Doschanova, Arna Lea, Barbara Gireaud, Mariia Mamay, Yasmin Pérez

Ruido –  Brayan Cortes, Enmanuel Colmán, Julieta Sanchez-Ulloa, Lucas Domínguez

Terra Minga – Candela Lutschkin, Linda Zahredine, Luisa Aceituno, Javiera Castillo