Lladró, the iconic Valencian brand of artistic porcelain, renews its collaboration with LABA Valencia, consolidating a partnership that allows digital and multimedia design students to face a top-tier professional challenge.

Since its foundation in 1953, Lladró has been synonymous with craftsmanship, exclusivity, and innovation. In recent years, its evolution has embraced a contemporary language to connect with new generations, while maintaining the essence that has made it a reference in luxury craftsmanship. In this process of transformation, the collaboration with LABA Valencia has become a creative laboratory where fresh and disruptive ideas emerge.

Last year, students took on the challenge of designing an advertising campaign with a communication strategy aimed at connecting the brand with Generation Z. The results were outstanding: the students managed to merge the brand’s classic legacy with a cutting-edge approach, providing innovative visual narratives and impactful digital strategies that surprised with their creativity and strategic depth.
This year, the challenge is renewed with a new brief that will test the students’ talent and ability to reinterpret the Lladró universe from an innovative perspective. The details of this challenge will soon be revealed, promising to be a new milestone in the collaboration between both institutions.

At LABA Valencia, we celebrate the continuity of this synergy with one of the most iconic brands in the artistic and craft world. This initiative not only enriches our students’ academic training but also contributes to the evolution of design and communication in the luxury sector.

www.lladro.com