Master of Arts in Illustration and Animation
Branding in Motion
Master of Arts in Illustration and Animation
Branding in Motion
Learn to design living brand systems for broadcast, advertising, events, and beyond.
■ Industry-focused curriculum led by active professionals
■ Hands-on learning with portfolio outcomes
■ Vibrant international community of students
100% on campus
Start: October 2026
End: July 2027
Monday to Thursday afternoons
180 UK Credits / 90 ECTS
Language: English and Spanish
Our programmes are delivered 100% in person in Valencia, Spain, and we do not offer online courses.
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What will you learn?
This Master’s program is designed for graphic and brand designers who want to move beyond static identity systems and develop motion-led brand languages. You will receive advanced training in motion design for branding, combining conceptual thinking, design research, and industry-oriented production workflows through a project oriented and portfolio focused curriculum.
■ Motion Visual Culture ■ Design for Motion ■ Narrative and Storytelling ■ Motion Systems ■ Sound Design ■ After Effects ■ Cinema 4D ■ Gen AI for Motion ■ Mixed Media
The Methodology
A unique approach to branding and motion.
Unlike software and technique focused courses, this Master’s program emphasizes systems thinking, design methodology, and conceptual clarity. Motion is treated as a core component of brand identity and not an afterthought.
The curriculum is designed to reflect real professional contexts. You will work on professional project briefs that will encourage you to think critically, prototype iteratively, and articulate decisions clearly.
What makes this Master’s program distinctive?
■ Focus on Motion as a strategic brand language
■ Project-based learning aligned with industry practice
■ Strong focus on visual systems and coherence
■ Individual mentorship and critical feedback
■ Integration of research, concept, and production
At LABA Valencia, you will work on the latest trends in motion brand design in a friendly yet demanding environment, alongside an international community of students who will broaden your horizons from day one.
Your portfolio,
made with experts.
Throughout the master’s program, you will develop a coherent motion design portfolio that demonstrates both your creativity and professional preparation, created under the guidance and mentorship of renowned experts in the field.
Your evolution in the Masters
Program
1st trimester
Motion Design as Brand System
From the very start you will be immersed in the history and trends of Motion Design in Branding, and will learn to think of motion as brand behavior by building identity systems based on movement. You will learn the basics of 2D animation using After Effects , building professional pitches, basics of Sound Design, and create a brand system for Broadcast applications.
2nd trimester
Motion Design as Brand Narrative
In the second trimester you will expand your understanding in time and space, building brand narratives through Motion Design. You will learn the basics of 3D animation using Cinema 4D, art direction, build narratives and storytelling, use generative AI tools for Motion Design, project management, and build a professional advertising campaign.
3rd trimester
Motion Design as Brand Expansion
In the third trimester you will explore beyond the frontiers of Motion Design experimenting with different techniques. You will learn mixed media techniques, advanced sound design, build brand systems for an event, and create your final thesis project.
Faculty
Siddharth Gautam
Programe Director
Associate Creative Director, Astucemedia
Siddharth Gautam, Director of the Master, is a visual artist and multidisciplinary designer specialising in the moving image. Born in India and based in Barcelona, he trained as a filmmaker and has developed a practice spanning more than eighteen years across branding, broadcast design, advertising, art, and cinema. His commercial work includes projects for Disney, Discovery Channel, Bloomberg, IBM, VH1, Swatch, The Olympics Museum, Museu Picasso, among others. In parallel he sustains an artistic practice that has been exhibited internationally, including Fondation Cartier, ARCO Madrid, Serpentine Gallery in London and the Astrup Fearnley Museum of Modern Art in Oslo. He currently combines his academic role with professional practice as Associate Creative Director at Astucemedia, leading the development of brand and broadcast identity systems.
Santiago Agusti
Visual artist and motion designer, Saponia
Santiago Agusti, who works under the name Saponia, is a visual artist, animator and musician based in Valencia. His practice combines art direction, VFX, animation, illustration and mixed media, and in recent years has centered on the integration of artificial intelligence tools into professional production workflows. He has worked with brands like: Lucas Films, Opera, Charles Schwab, Seat, FIFA, Audi, Bloomberg, and Disney, among others. His independent work includes experiments with pre-cinematic optical devices, among them a series of phenakistoscopes, and regular participation in open calls such as 36 Days of Type.
Javier Vallejo García
Founder and Creative Director, JVG studio
Founder and creative director of JVG, a Madrid art-direction and production studio specialising in creative 3D and CGI. He was an art director at Serial Cut before establishing JVG as an independent studio. Its bold, concept-driven imagery treats technology and aesthetics as inseparable, delivered from concept to final render with an in-house team. Clients include Michelin, Nintendo, Nike, Nespresso, BP, IFEMA and Médecins Sans Frontières; more than two hundred companies have commissioned over five hundred projects from the studio. Its work has been recognised at Cannes Lions, the Art Directors Club and The One Show, and featured in Creative Review, Designboom and Gràffica.
Carlos Pardo
Co-founder and Director, Dvein
Carlos Pardo is a director and one half of Dvein, the Barcelona-based directing collective he formed with Teo Guillem in 2007. He works through the hybridisation of ideas and techniques, merging live action with animation, CGI and analogue processes to produce a distinctive organic aesthetic.
Dvein works across commercials, music videos, title sequences, film, art and installation. Their commissions include work for Apple, Adobe, Netflix, Shiseido, Jean Paul Gaultier, Converse, Diesel, Canal+, MTV and National Geographic. Their work has been presented at festivals and conferences including F5 in New York, ArtFutura and SXSW. Awards include several Laus Awards, among them a Gran Laus, the City of Barcelona Award, the Gràffica Award, and the Honour Medal of San Carlos of the Universitat Politècnica de València.
Antoni Sendra
Freelance Director, Podenco
Antoni Sendra, who works under the name Podenco, is a freelance director and animator from Valencia specialising in mixed-media projects, in which live action is combined with a range of animation techniques. His practice is built on the deliberate merging of the analogue and digital: animation, live action, stop motion and collage brought together into what he describes as a “collage of techniques”. Working across commercials, documentaries, music videos and title sequences, he has directed projects for international brands and studios including Twitter, Adidas, Apple, Sony Music, Warner Music, Red Bull, Vox Media, Time Studios and Elastic, as well as for musicians such as Green Day, Mike Shinoda and Bad Religion.
Guillermo Llano
3D and Motion Director, JVG Studio
Guillermo Llano is a 3D and motion director based in Madrid. He was co-founder and designer at Espositivo Gallery. Since 2016 he has been 3D and Motion Director at JVG, where he worked as lead animator on international campaigns including Nespresso’s global social campaign produced with Ogilvy & Social Lab. He also works as a freelance designer in collaboration with studios internationally. His work has been recognised with Silver and Bronze Lions at the Cannes Lions International Festival of Creativity and a Bronze at the ADC Awards in 2019; Gold and Bronze at the Fresh Awards in 2018; and a Bronze Laus (ADG Laus Awards) together with a European Design Award in 2024.
Ana Piquer
3D Artist, Vitamin Studio
Ana Piquer is a 3D artist at Vitamin Studio, a creative studio based in Valencia that has been producing interactive experiences since 2013. She specializes in 3D design, leading interactive visual arts practices in the region. Vitamin’s work explores the dialogue between art and technology across both commercial and artistic commissions, nationally and internationally. Clients include adidas, ASICS, Corona, Mahou, Consum, ONCE, Banco Sabadell and Vondom.
Her practice sits where three-dimensional design meets real-time and spatial output: modelling, texturing and lighting produced not for a single fixed frame but for environments in which the image is projected, mapped onto physical surfaces, or made responsive to an audience.
Theon Adam
Sound designer, composer, and sound artist
Theon Adam is a musician and sound engineer, trained in Singapore, whose multidisciplinary practice spans production, performance and installation. A graduate of the International Master’s in Multimedia Creation for Live Shows (2nd edition, 2024) at LABA Valencia, having presented his Final Major Project at the second edition of the MICME Interactive Art Festival in June 2025. His work creates immersive pieces that fuse art, technology and sound, building bridges between the technical and the expressive.
Official British qualification with international validity
■ Master of Arts (MA)
■ 180 UK Credits / 90 ECTS
■ Reconocida en 48 países del EEES
■ Valid worldwide: Europe, Latin America, North America, Asia, Africa, and Oceania.
■ Degree recognized and authorized by the Spanish Ministry of Universities
What career opportunities
do you have?
With the Master’s Degree in Illustration and Animation from LABA VALENCIA , you will obtain the training required to immediately join the creative industries, in advertising and creativity departments, in branding companies and agencies, audiovisual communication, television and film, video games and digital platforms, culture and art, or by setting up your own brand and motion design studio.
■ Motion Designer
■ Content Creator
■ Creative Director
■ UI/UX Motion Designer
■ Brand Motion Strategist
■ Art Director
■ Interactive Product Designer
■ Title Designer for Film and Series.
■ Social media content creator
You will live in Valencia, Spain’s third largest city.
Valencia is widely considered one of the best cities in the world for students, due to its high quality of life, Mediterranean climate, affordable costs, safety, and rich cultural and academic offerings.
In recent years, it has been chosen as World Design Capital 2022, European Capital of Smart Tourism 2022, European Capital of Innovation Finalist 2022, European Green Capital 2024, and best city in the world for international students to live in 2024!
Admission Process
The admission procedure consists of three steps:
■ pre-registration
■ selection/admission
■ enrollment.
Contact us and we will answer all your questions. You can also request an in-person or videoconference appointment directly here.
Prices 2026 / 27
• Price: €12,000
Tuition fees can be paid in different installments.
Financing:
If you are a resident in Spain, you can finance your master’s degree with the Skills & Education loan from CaixaBank.
■ Up to €30,000 for studies, stays, or other related expenses
■ No guarantor required
■ Repayment over 6 years with up to 1 year of grace period
■ No opening fee or notary costs
■ Fixed interest rates
At LABA Valencia, we offer free legal advice on VISA once you have enrolled.
LABA Valencia. School of Art, Design & New Media
Calle Quart 21-23 – 46001 Valencia, España
Teléfono de atención al estudiante:
+34 638975113
