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Carmen Baselga and Héctor Serrano
Printing the World in 3D
The BLABLANIGHTS Cycle continued on Wednesday, April 6, 2022, with a masterclass by Carmen Baselga and Héctor Serrano. During this session, they explained two major exhibition projects they have been involved in over the past few years, focused on the world of 3D printing. The first project was with the Fundación Telefónica, followed by a second project with the Fundación La Caixa. These exhibitions have traveled to several countries.
Two different exhibition strategies to explore the impact of 3D printing technology on our society, in disciplines as varied as medicine, fashion, gastronomy, and architecture. Two broad perspectives on a digital phenomenon that many consider the next industrial revolution.
Héctor Serrano and Carmen Baselga establish basic premises that are repeated in both cases: the exhibition should be informative and cultural, provoke reflection, and provide entertainment, making it accessible to all audiences.
3D. PRINTING THE WORLD
An exhibition by Fundación Telefónica. Curated and designed by Carmen Baselga_Taller de Proyectos and Borealis | Héctor Serrano
Photos by Jordi Adriá
PRINT3D
An exhibition by Fundación “La Caixa”. Designed by Carmen Baselga_Taller de Proyectos and Borealis | Héctor Serrano
Photos by Nelson Lizana
Carmen Baselga
Creative Director of the multidisciplinary studio bearing her name, Carmen Baselga mainly works in design and interior architecture.
Through her studio, she has developed projects for companies such as CARLSBERG BEER, GROHE, ELECTROLUX, LLADRÓ, OTIS, VEKA IBÉRICA, FUNDACIÓN TELEFÓNICA, FUNDACIÓN LA CAIXA, and the prestigious chef PACO RONCERO.
She complements her project-based practice by managing and coordinating seminars, workshops, and events related to design culture and gastronomic spaces. She has curated the “Design Days for Hospitality” events in the Valencian Community, as well as conferences on architecture and gastronomy for the Italo-Spanish ceramics company Matimex.
Along with Héctor Serrano, she co-curated the landmark exhibition “3D Imprimir el Mundo” (on additive technology/3D printing) for Fundación Telefónica and also designed the exhibition and adapted the project for its tour in different Latin American cities.
In 2020, they launched a new exhibition on 3D printing for Fundación La Caixa: “Print3D,” which was held at the Cosmocaixa building in Barcelona until September. Since then, it has started touring various cities in Spain, currently being displayed at the Caixaforum in Zaragoza.
Carmen Baselga also teaches in the Master’s in Interior Design at the Cardenal Herrera-CEU University in Valencia, Spain, since its first edition. She has been the dean of the Official College of Interior Designers of the Valencian Community (CDICV) and a member of the General Council of Colleges of Spain, as well as international associations like IFI, ECIA, and CIDI.
She has received numerous recognitions, including being selected in the 2004 FAD Awards, winning the prestigious FX-International Interior Design Awards in London, receiving first prize for the intervention in Plaza Matadero Madrid, and winning the “Lo habitable, lo habitado y lo vívido” competition organized by CDICV with the project “Come Casa.” Additionally, she received an honorable mention from DuPont in their “Shape the Future of Black” contest for the design of the “Historias de tocador” bathroom collection. In 2018, she was awarded the Tendencias Award for Interior Design.
+info: www.estudiocbaselga.com
Héctor Serrano
Héctor studied Industrial Design at UCHCEU in Valencia and later pursued a Master’s in Product Design at the Royal College of Art in London. He founded his design studio in London in 2000, focusing on creating products and spaces that engage people in the most human, emotional, and extraordinary ways.
His constant pursuit is to bring innovation and character to each project, while maintaining timelessness, simplicity, and attention to detail.
Among his clients are prestigious brands and institutions such as Muji, FontanaArte, “la Caixa” Foundation, Telefónica Foundation, Roca, Noken by Porcelanosa, Gandia Blasco, ICEX (Ministry of Industry, Tourism, and Commerce of Spain), Droog Design, Lexon, Lékué, Coachella Art and Music Festival, Metalarte, and La Casa Encendida (Caja Madrid), among others.
His studio has received several awards, including the Red Dot Design Award, Designer of the Year 2009 by the prestigious AD magazine, Best of the Year Awards from Interior Design Magazine, the Peugeot Design Award, and second prize for the design of the new London bus, in collaboration with Miñarro Garcia and Javier Esteban.
His products have been extensively exhibited in museums such as the V&A in London, the Cooper-Hewitt National Design Museum in New York, and are part of several collections, including that of the Central Museum in Amsterdam.
In 2010, Héctor founded Borealis, the company responsible for his exhibition and installation projects. He combines his professional activity with teaching and giving lectures at universities such as ECAL in Lausanne, RCA in London, CEU in Valencia, and IE in Madrid.
