PROFESSIONS OF THE FUTURE: Digital Design - Branding and marketing

The digital transformation has multiplied the job opportunities related to marketing and branding. Brands need to create their marketing and communication plan. LABAValencia has developed a catalog of the professions of the future related to two of the bachelors it offers and which have more professional opportunities: Digital and multimedia design, and Photography and video.


The brand strategy consists of developing creative solutions for companies, constructing valid concepts, researching the market and generating ideas that provide identity and brand value to the client and the product through tools such as design thinking.


Digital marketing focuses on generating new sales strategies and digitizing existing ones. This type of marketing designed for the online world, tries to mark the markets through promotion strategies, trend search, and audience monitoring, factors used to grow a brand.


Every day the number of companies present in social networks is increasing. Communication strategies focus on exclusively online content, which is why they look for art directors specialized in the digital environment, since this format has great communicative power.


Trend hunters, also called “Cool Hunters,” are researchers who constantly observe markets, visual culture, movements, social media, and consumer behavior. Their objective is to design strategies to implement new trends to different markets.

In the next four years, the job offer for digital multimedia creators will increase at a rate of 26%, one of the highest of all professions. Get trained for the professions of the future at LABA Valencia. School of Art, Design & New Media with its BACHELOR OF ARTS (HONS) IN DIGITAL AND MULTIMEDIA DESIGN.

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LABA Valencia. School of Art, Design & New Media – Calle Quart 21-23 – 46001 Valencia, Spain – CIF B40506768 – VAT ESB40506768
Student service phone: +34 626 68 81 51

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