The XIV APCP Conference at LABA Valencia
On 20 and 21 October 2026, LABA Valencia hosted part of the XIV Conference on Advertising Film Production and Post-production, organised by the Spanish Association of Advertising Film Production and Post-production Companies (APCP).
On 20 October, the school hosted a meeting of member production and post-production companies to share perspectives on the present and future of the industry. On 21 October, the programme continued with two talks, introduced by Adriana Piquet, General Director of APCP, and Andrea Contino, Director of LABA Valencia.
She shared the creative and production process behind La causa del accidente que provocó el incendio, directed by Lope Serrano for ICEX and awarded Best Production of 2025 at the APCP Awards.
Her talk explored the decisions involved in bringing an idea to the screen, connecting concept, direction and production
The talk explored how stories evolve when moving from advertising to cinema, with a particular focus on short and feature films.
LABA Valencia invited students on its Degree in Photography and Video to attend these talks as a complement to their academic studies, bringing them closer to industry professionals and the processes and decisions behind an audiovisual production.
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