LABA Valencia Graphic Design Students Present Creative Proposals for Festival 10 Sentidos
First-year students from the BA (Hons) Graphic Design & Digital Media developed their first 360º campaign for a real client: Festival 10 Sentidos. This multidisciplinary project gave them the opportunity to work on branding, communication strategy, social media, editorial design, and visual systems, creating a comprehensive campaign proposal.
“Some groups have developed incredibly strong concepts, and I’m sure there are some outstanding proposals.”
— Isa Viso
Advertising and Communication Lecturer
LABA Valencia Students Present Their Campaigns to the Directors of Festival 10 Sentidos
Meritxell Barberá and Inma García Discover the Creative Projects Developed by LABA Valencia Design Students
“This is the first time they have worked with a real client. Everything they had done before was fictional, so this project meant breaking through the fear of exposure and taking on a real professional challenge. (…) They had never created an advertising campaign before, and this is huge.”
— Isa Viso
Advertising and Communication Lecturer
The directors of Festival 10 Sentidos, choreographers and dancers Meritxell Barberá and Inma García, founders of Taiat Dansa, attended the students’ final presentations to discover the campaign proposals they had developed, evaluate their work, and share their feedback on the projects.
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