Graphic campaign for THE NOOX Festival

1st-year Students
Unit Graphic Design Practices
BA (HONS) Digital & Multimedia Design
Professor Antonio Moratalla

The NOOX, the first festival in Spain on technological innovation applied to experiential marketing, was held in Valencia on 22 and 23 February 2023, organised by Qubica Events Company, technological partner of the International Master’s Degree in Multimedia Creation and live shows of LABA Valencia.

This is the first festival on technological innovation applied to brands to connect with their audiences, and it brought us closer to the most cutting-edge trends in experiential technologies such as the metaverse, web3, artificial intelligence, digital health, and sustainability.

The 1st year Students of the Graphic Design Practices Unit of the BA (HONS) Digital & Multimedia Design, in response to a brief from a company, carry out each year a 360º analysis and development under the tutorship of Professor Antonio Moratalla, who guides them from the analysis and research (Benchmark, Target, Analysis, SWOT), the Keyvisual and development (Moodboard, Keyvisuals and Mockups), to the live client presentation.


This year, the client was Qubica Events, with the brief to create the graphic image of the campaign for THE NOOX Festival.

The mockups developed by the students had to show the final image in different media:

● 3 digital supports: landing page, interactive banners, social networks, etc.
● 4 offline media: mupis, integral buses, building canvas, marquees, etc.
● 5 merchandise supports: cards, badges, flyers, mugs, totebags, etc.
● 1 main stage proposal with a minimum of 3 images.

Toni Moratalla has the ability to accompany the student, a newcomer to the Digital Design degree, from his or her first initial steps to obtaining innovative and in many cases highly attractive results, together with a very professional-looking technique.

Congratulations to all the students for this impressive journey!


LABA Valencia. School of Art, Design & New Media – Calle Quart 21-23 – 46001 Valencia, Spain – CIF B40506768 – VAT ESB40506768
Student service phone: +34 626 68 81 51

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