Presentation of Sila Sveta at LABA Valencia
Among the guests at the MICME, International Master in Multimedia Creation for Live Shows , today we have enjoyed the presentation of the company Sila Sveta by Michael Polejaev, head of the Multimedia Department.
Sila Sveta, famous for its spectacular work on world-class events such as the FIFA World Cup 2022 and AFC Asian Cup 2023 ceremonies, has made its mark on concerts by artists such as The Weeknd, Drake and Billie Eilish, as well as the launch of iconic products for brands such as BMW and Samsung.
MICME students explored topics related to the intersection of physical and virtual worlds, avatars, digital art, and AR/VR/XR technologies, as well as the impact of artificial intelligence on music and choreography. Polejaev also shared his background as a creative producer, highlighting landmark projects such as the Zaha Hadid exhibition and collaborations with world-renowned artists such as Lady Gaga and Jean Michel Jarre.
Michael Polejaev, renowned for his approach to digital aesthetics, shared his experience in creating immersive exhibitions such as Tutankhamun and The Last Days of Pompeii, made in collaboration with MAD (Madrid Artes Digitales). During his presentation, he also previewed details of his next major work, The Legend of the Titanic, which promises to be a milestone in the field of immersive experiences.
In the past Michael has gained his experience and recognition as a talent buyer and creative producer working with such talents as Jean Michel Jarre, Carl Cox, Lady Gaga, Bryan Ferry, Billy Idol, Arca, etc. He has produced and co-produced a wide range of events, such as the Manifesta 10 Contemporary Art Festival, Dior in Red Square, the Zaha Khadid exhibition and the documentary Aestetik, funded by the Danish Film Fund. Since the beginning of 2024, Michael Polejaev has been Head of the Department of Multimedia Exhibitions at Sila Sveta.
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