Ximena España, graduate of the Bachelor's Degree in Graphic Design and Digital Media at LABA Valencia
“I’m no longer the same Ximena who started her first year. I’ve grown so much, learned so much, made lifelong friends, and had experiences I’ll never forget.
It’s been a journey full of challenges that have pushed me to give my best. Now it’s time to keep creating, experimenting, and enjoying the process, like a true bandida.”
Ximena España, graduate of the BAH in Graphic Design and Digital Media.
As her Final Degree Project, Ximena developed a branding and creative direction proposal for Bandido Ice Cream, an ice cream brand from Guatemala. Her project focused on redefining the brand identity and developing a communication strategy aimed at a younger audience, with the goal of strengthening its positioning. She designed campaigns, social media content, graphic applications, and a brand guidelines manual.
During her time at LABA Valencia, Ximena stood out for her consistency, discipline, and commitment to every project. From the very beginning, she approached each challenge as an opportunity to learn, dedicating the time and effort needed to refine her skills and grow as a designer.
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